Welcome to Edition 2 of the High Performance Playbook Newsletter!

My name is Austin Wright, and I’m excited to bring you this playbook I’ve developed over the last decade. If you don’t know me, I’m a father, husband, entrepreneur, and Angel Investor. I’ve built everything from digital-native eCommerce brands to brick-and-mortar fitness gyms and even financial services like hedge funds.

I’ve had a LOT of failures… Which led to a LOT of lessons… Which led to a lot of success. I’ve done over $100M in sales, had three exits, and got a real-world MBA from the School of Hard Knocks.

So, if you’re someone who’s interested in health & fitness, personal finance & investing, business growth hacks, and how to live a better and more meaningful life that’s full of purpose and fulfillment, then the High Performance Playbook is for you.

Every week, you’ll receive an action-packed, value-packed email from me, helping you level up in:

• Mindset & Psychology

• Health, Fitness, & Longevity

• Personal Finance & Investing

• And Business

And if you enjoy the content, please share it with a few friends and help me spread the word! There’s no better compliment than a referral.

Ready? Start your engines… Let’s GO:

Mindset & Psychology

This simple quote changed the trajectory of my business and life…

If your goal is a $10M business, stop making $100K decisions.

Most entrepreneurs get stuck because they keep making small decisions for the business they have, thinking about the next month instead of the next decade.

I was guilty of this early on.

When I built my e-commerce brand, I was constantly caught up in reactive decisions:

• Micromanaging ads instead of hiring and trusting experts

• Obsessing over daily revenue instead of long-term margins and EBITDA

• Stressing over competition instead of forging strategic partnerships

• Trying to launch other products too fast without doubling down on the ones that were working

It worked for a while until I hit a ceiling, and growth stalled.

Every problem felt urgent. I felt like I was running in place, always working harder but never really moving forward. Like trying to swim in quicksand.

Then, I started studying how high-level entrepreneurs think. The kind of people making $10M+ decisions.

Take Warren Buffett: he spends 80% of his time reading and thinking. Not frantically answering emails or putting out fires.

He’s making $100B+ decisions, but the principle is the same. Because billion-dollar decisions require deep strategy, not urgency.

The more I studied the best entrepreneurs in the game, the more it became clear to me that if I wanted to scale, I needed to change my mindset first.

So, I made a shift…

I removed myself from low-leverage tasks and started delegating ruthlessly.

I stopped optimizing for short-term wins and started focusing on scalable moves.

I made every decision as if I were already running a $100M company.

I’m sure many of you are familiar with the famous quote from the movie Boiler Room with Ben Affleck:

I acted “as if” I was running a $10M company.

That meant saying no to opportunities that didn’t align with my long-term vision and structuring my business in a way that didn’t rely on me for every part of the engine to function.

It was uncomfortable at first.

It felt counterintuitive to step back and trust the systems I built.

But then everything changed.

In just a few months, growth accelerated.

My business became an asset, not a job. Opportunities that once seemed out of reach started presenting themselves.

Most entrepreneurs think they’ll start making big moves once they hit 7 or 8-figures.

Wrong.

You start making big moves before you get there, or you never get there at all.

If you’re still making decisions based on where you are today, don’t be surprised when you’re still here five years from now.

Think bigger. Make better decisions. And watch how fast everything changes.

Health & Fitness + Longevity

There’s a topic I don’t see talked about enough in the health and wellness space:

Energy Management.

If there’s one thing we could all have more of that would allow us to do more, it’s energy.

I used to think productivity was about working more hours.

Then, I realized the real game is energy management.

Now, I:

• Work in 90-minute deep focus blocks.

• Take breaks before burnout hits.

• Put my phone on silent (and face down) when I’m doing important work.

• Prioritize sleep, movement, and fuel.

The most productive people I know don’t focus on fads or fancy hacks. They’ve learned to manage their energy well, eliminate doom-scrolling, and not waste time on pointless tasks or to-do’s that can be easily delegated.

More energy. Faster recovery. Fewer excuses. Time to level up. 🚀

Personal Finance Tip of the Week

Most financial professionals will tell you to not worry about “timing the market.” That you should put money in and invest any time and that there’s “never a bad time to invest.”

Well I’m here to say that’s BS.

If you want to get the same results as the majority of people (if you’re reading this, I know you don’t) then sure, don’t focus on market timing.

If you want uncommon results, you can’t follow the masses.

You absolutely have to pay attention to market timing when investing.

Even a great business may fail if the market isn’t ready.

Timing is everything. Just look at Airbnb and Uber. They thrived because they launched during the 08/09 recession, when people needed extra income.

Track macro trends. Is regulation shifting? Are consumer behaviors changing?

A simple way to do this is to look at Google Trends to track if demand is rising or stagnant in certain industries or niches.

The best investments are early, but not too early.

Business Playbook

Think about treating business like training for the Olympics.

Success in the gym and success in business follow the same rules.

Here’s how to apply fitness principles to entrepreneurship:

• Consistency always beats intensity: show up daily.

• Progressive overload: keep pushing your limits.

• Rest and recover: burnout kills growth.

Business is just like fitness. Those who stay in the game the longest win.

Thanks for reading!

If you enjoyed this newsletter, please share it with three friends! Let’s all get better together.

🗓️ NEXT WEEK:

In next week’s newsletter, we’ll be breaking down the 5 Biggest Mistakes I see owners and executives consistently make in business, AND how you can avoid them. Stay tuned…

Here’s to your success,

Austin Lamar Wright
@WealthAthlete

P.S.

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_{Disclaimer: The ideas shared in this newsletter are those of the author and this is in no way intended to be medical advice or financial advice. Always do your own research and consult with licensed professionals.}