Welcome to Week 15 of the High Performance Playbook. We just passed 3,000 subscribers, so thank you for continuing to share with friends!

If you’re new to the HPP, these are the strategies and frameworks that separate the 1% from the .01%.

If you’re into: health & fitness, personal finance & investing, business growth hacks, and how to level up all areas of your life, the High Performance Playbook is for you.

If you enjoy the content and get some value from it, please share this link with a few friends and help me spread the word! There’s no better compliment than a referral.

Ready? Start your engines… Let’s GO:

Mindset & Psychology

Most people don’t trust business coaches. “Life coaches” invoke even less trust.

I get it.

They’ve seen the same story too many times.

Someone takes a course, slaps “coach” in their bio, and starts giving advice they’ve never applied in real life.

And honestly?

They’re right to be skeptical…

When I had my first big exit, I didn’t suddenly feel “qualified” to coach anyone, just because I had accomplished something that 99.9% of men on the planet will never achieve.

What I felt was the weight of how much I had to learn to get there, and how many blind spots I still had on the other side.

That’s why I’ve always looked to mentors and coaches. Real ones; with receipts.

Not the loudest ones.

The ones with real-world wins and real-world scars.

I’m so grateful for mine. They molded me. Motivated me. And taught me where the land mines were (although I still stepped on a few because I’m stubborn).

The problem today is that the coaching industry rewards optics over outcomes.

You can rent a Lamborghini, post “client wins,” and never have made a single dollar outside of selling advice.

So let me offer a simple filter. One you can use when evaluating who to learn from:

1. Ask what they’ve built.

Have they built, run, or exited a real business?

If not, they’re probably repeating secondhand advice.

2. Look for proof.

Can they point to real wins, either in their own career or with clients?

Screenshots are nice. Track records and receipts are better.

3. Pay attention to what they ask, not just what they say.

Great coaches don’t just give answers. They ask better questions.

If you’re building something meaningful, the right coach can compress years into months.

They can save you hundreds of thousands of dollars in mistakes.

They can call out your blind spots. They can make sure your strategy matches your ambition.

But choose wrong and you’ll waste time, money, and momentum.

The internet made it easy to look like a qualified “life coach.”

But results still speak louder than reels.

Don’t follow someone who just looks the part. Follow someone who’s done the work.

Health & Fitness + Longevity

Relying on motivation never helped anyone achieve their goals… Try this instead:

Ever notice how motivation disappears the moment life gets hard?

You wake up fired up to crush your workout…

Until a deadline hits. Or your kid’s sick. Or you just don’t feel like it.

Here’s the truth no one tells you:

Motivation is unreliable. Discipline and systems are what actually move the needle.

The people who look like they’re “always motivated” aren’t relying on motivation to strike them at the perfect time.

They’ve built routines, environments, and triggers that make showing up automatic, even when they don’t feel like it.

Discipline isn’t about willpower either.

It’s about designing your day so success is the default.

Personally, I do not miss workouts. Why? Because it’s in my schedule and part of my day, just like brushing my teeth, getting dressed, and making sure my son gets to school on time.

Even when I’m traveling or on vacation, workouts get scheduled into my routine, at least a few days a week. I don’t think I’ve gone more than 7 days without a workout in probably close to 20 years.

Sound extreme?

It’s not.

I love it. I feel great. My clothes fit. I’m confident with my shirt off. I’m sharper and more focused when I work. And I get that dopamine hit and feeling of accomplishment every time I finish a workout.

So for those of you who may be struggling to stick to a fitness or health habit… give this a try:

⚡️ 10-Day Challenge: Stack One Habit

Pick one simple habit that moves you closer to your goal.

Then do it every day for the next 10 days, no matter what.

Examples:

→ 20 push-ups before your morning shower
→ A 10-minute walk after lunch
→ No screens 30 minutes before bed
→ High protein with every meal

It doesn’t have to be crazy or intense. The goal here is to build the consistency muscle.

Hit reply and let me know what habit you’re stacking this week.

Make progress a system, not a mood.

Personal Finance Tip of the Week

Some people make great money and still feel stuck.

They’ve crossed the six-figure mark, checked all the traditional boxes of success, but instead of freedom, they feel trapped in a cycle.

It’s the operator’s loop: always busy, always producing, but never truly building.

The issue isn’t a lack of talent or work ethic. It’s identity. They’re still operating like high-paid service providers, not strategic owners.

Owners think in terms of systems, scalability, and leverage, not deliverables, deadlines, and hours.

To truly level up, you have to stop measuring success by how much you can do and start measuring it by how much impact you can create without doing it all yourself.

That next breakthrough won’t come from more hustle… It’ll come from shifting your mindset, protecting your time, and building the infrastructure that frees you to lead, not just work.

Takeaway:

Audit your weekly calendar. Identify one task you do regularly that someone else could take over, and delegate it.

Then use that time to focus on something that builds leverage: hiring, systems, product, or vision.

Leveling up your income starts with leveling up what you spend your time on.

Business Playbook

A lesson on building a business that many need to hear:

Many people chase "work-life balance" like it's the ultimate goal.

But most don't even know what it truly means.

They get stuck in cycles of trying to do just enough of both, work and life, to avoid guilt.

All it does is split their energy and slow their momentum.

The goal isn’t balance.

The goal is alignment.

Seasons of intensity. Seasons of rest. Both done intentionally.

If you want to succeed, there have to be imbalances. So stop trying to find this imaginary line of “balance.”

Build a life where your work and personal growth are integrated, not competing.

Stuff Worth Seeing

😩 The Surprising Truth About Burnout and Why “ More Rest” Isn’t The Answer

💪 Dr. Gabrielle Lyon details how skeletal muscle acts as an endocrine powerhouse, transforming metabolic health, hormone balance, and lifespan

📆 The Hidden Cost of Staying Busy… A sharp analysis on how constant reactivity erodes growth. If you stay busy, you’ll never build a scalable business (or life)

DOPAMINE HIT

Thanks for reading!

If you enjoyed this week’s newsletter, please share it with some friends! Leveling up is more fun with friends.

🗓️ STAY TUNED:

In next week’s newsletter, I’ll be sharing how to build a morning routine that’s easy to stick to and helps you start the day with focus and intention. If you’re a habits and routine kind of person, this will be for you.

Have a great weekend. Do something epic!

Here’s to your success,

Austin Lamar Wright

Join my inner circle - Follow me on X for daily business breakdowns, lifestyle hacks, and a behind-the-scenes look at what I’m doing to build a $100M health and fitness portfolio across the US.

Follow me on IG to see how I’m living the blueprint. I practice what I preach.

P.S.

• If the ideas in this newsletter resonate and you’re looking for more personalized support, whether it’s sharpening your systems, scaling your team, starting a business, or leveling up your leadership, I occasionally offer private consulting. Right now, I’m opening a few spots for the first time in a while. It’s high-level, hands-on, and built for operators who want to move faster with more clarity.

  If that sounds like you, click the link here to book a free 30-min consult and we’ll start the conversation.

• We’re always looking to improve and create better newsletters for you in the future. If you have any feedback or suggestions for future editions, I’d love to hear from you! Just reply directly to this email - tell me what you liked. Tell me what you hated. And give me some good ideas for how to make it better!
  

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_{Disclaimer: The ideas shared in this newsletter are those of the author, and this is in no way intended to be medical, legal, or financial advice. Always do your own research and consult with licensed professionals.}