Welcome to Week 13 of the High Performance Playbook. We just passed 2,500 community members, so big shout to everyone who has enjoyed the content so far and shared it with a friend!

If you’re new to the HPP, my name is Austin Wright. I’m excited to bring you this playbook and system I’ve developed over the last decade as a multi-business entrepreneur, father, and wellness advocate.

If you’re into: health & fitness, personal finance & investing, business growth hacks, and how to level up all areas of your life, the High Performance Playbook is for you.

These are the strategies and frameworks that separate the 1% from the .01%.

If you enjoy the content and get some value from it, please share this link with a few friends and help me spread the word! There’s no better compliment than a referral.

Ready? Start your engines… Let’s GO:

Mindset & Psychology

Indecision is the silent killer of great businesses.

Here’s how I finally broke the habit:

There was a time in my career when I believed I needed more information. More data. More certainty.

So I’d wait.

Run the numbers. Stress over analytics.

Map out every possible outcome before I made a move.

But over time, I started to notice something…

The people I admired most; founders, CEOs, top operators - they weren’t always the smartest in the room.

But they were always the fastest.

They didn’t get caught in the weeds of indecision. They gathered enough information to feel 70% confident, then made the call.

If they were wrong, they didn’t spiral, they adjusted quickly and moved forward.

Meanwhile, I’d still be in deliberation mode.

That’s when it clicked for me…

Speed is a superpower.

Not impulsiveness, but speed.

The ability to make decisions quickly, take action, and iterate in real time.

Once I adopted that mindset, everything changed.

In my businesses, we stopped waiting for “perfect plans.”

At my gyms, we test new strategies weekly:

• Ads

• Offers

• Tech integrations

If something works, we double down. If not, we pivot.

When I built and sold my eComm company, speed was what gave us the edge. We didn’t overanalyze our way into success, we executed our way there.

Speed creates momentum.

And momentum compounds faster than perfection ever could.

These days, I don’t strive to be the smartest but rather to be clear.

Because clarity + speed > intelligence + hesitation every time.

So if you’re stuck trying to make the “right” decision, ask yourself:

Is it clarity you lack, or is it just courage?

Most people don’t fail because they made the wrong choice.

They fail because they didn’t make one at all.

Decide.

Act.

Adjust.

That’s how you win.

Health & Fitness + Longevity

Anytime Fitness is my favorite gym chain in the world. It’s the largest gym franchise in the entire world, with over 5,000+ clubs on all 7 continents.

And they have continued to evolve and improve every year.

I’m building a 25-club portfolio in Southern California. Here’s what we’re doing to differentiate us from our competition:

• Focus on Small Group and 1 on 1 Personal Training, not just access.

• Add nutrition and recovery for retention. There are really 3 pillars to overall fitness and wellness - Nutrition, Exercise, and Recovery. You need all 3 to optimize.

• Run our clubs 24/7/365 to serve every schedule.

I love what I do cause I’m not just expanding my business portfolio, I am helping people live healthier and better lives. And the more I grow, the more lives I can positively impact.

If you’re thinking about starting your own business but not sure what to pursue, consider this: opening a franchise with a proven model and with a service that helps people with fitness and overall wellness is a great option, and Anytime Fitness is an industry leader. They work in almost every market. You can learn more about the franchise opportunity HERE.

Personal Finance Tip of the Week

Market dips send most people into a frenzy…

They read one headline about a looming crash or a Fed hike and suddenly feel the urge to sell everything, hoard cash, and wait out the storm.

But the real fear isn’t financial…

It’s emotional.

It’s the fear of losing momentum. Of wasting time. Of making the wrong move and paying for it with years of regret.

That fear traps people in a loop of hesitation.

They jump out too early, sit on the sidelines too long, and wait for some mythical “perfect” moment to start again. And while they’re waiting, opportunity moves on.

Because wealth isn’t built by reacting to headlines. It’s built by acting on principles.

The investors who win over the long term don’t have better timing. They have better habits.

They prepare instead of predict:

• They keep 3–6 months of expenses in cash

• They invest consistently, no matter what the news says

• They build income streams outside of their job

• They educate themselves so they can respond with clarity, not fear

These aren’t flashy moves. But they’re what creates lasting freedom.

Recessions don’t destroy wealth, panicking when there is a recession does.

So when the next wave of volatility hits, don’t flinch. Stick to your system. Trust your process.

Spend less than you earn.

Invest the rest.

Stay the course.

That’s how you protect your future, by building a foundation that allows you to act unemotionally.

Business Playbook

Most people don’t have a strategy problem. They have a limited thinking problem.

It’s not that their ideas are bad or their plans are broken, it’s that they’re limiting themselves before they even get started. They aim for incremental improvement when they should be aiming for exponential results.

That’s why I require all my leaders to read The 10X Rule by Grant Cardone. There’s no better book I’ve found that can completely shift your entire mindset around this topic.

The core message is powerful:

Whatever you think it’s going to take to reach your goals, multiply it by ten.

• Ten times the effort

• Ten times the discipline

• Ten times the ambition

If you’re not thinking 10X about your growth, your service, or your execution, you’re playing small. And in today’s world, playing small is the fastest path to irrelevance.

Safe goals don’t stretch you. They don’t inspire your team. And they don’t build great businesses.

Great companies are built by people who take bold swings, chase unreasonable outcomes, and stay relentless in their pursuit.

Think bigger. Act bigger. Expect more.

Then go earn it.

Thanks for reading!

If you enjoyed this week’s newsletter, please share it with some friends! Let’s all get better together.

🗓️ STAY TUNED:

In next week’s newsletter, I’ll be sharing the top 5 skills you need to master to build a business that lasts and grows for years.

Have a great week!

Here’s to your success,

Austin Lamar Wright

If you’re social, let’s connect! - Follow me on X for daily business breakdowns, lifestyle hacks, and a behind-the-scenes look at what I’m doing to build a $100M wellness and fitness portfolio across the US.

Follow me on Instagram to see how I’m living the blueprint. I practice what I preach.

P.S.

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_{Disclaimer: The ideas shared in this newsletter are those of the author, and this is in no way intended to be medical, legal, or financial advice. Always do your own research and consult with licensed professionals.}