Welcome to Edition 6 of the High Performance Playbook. We just crossed 1,000 subscribers after just 5 newsletters, so we’re so happy the content is resonating and many of you are sharing it with friends.

Let’s keep it rolling with a topic that is super important in today’s crowded marketplace.

If you’re new to the HPP, my name is Austin Wright. I’m excited to bring you this playbook and system I’ve developed over the last decade as a multi-business entrepreneur, father, and wellness advocate.

So, if you’re the kind of person who’s interested in health & fitness, personal finance & investing, business growth hacks, and how to turn it up in all areas of your life, the High Performance Playbook is for you.

This is what separates the 1% from the .01%.

Each week, we drop some easy-to-digest gems covering the four pillars below:

• Mindset & Psychology

• Health, Fitness, & Longevity

• Personal Finance & Investing

• Business & Entrepreneurship

If you enjoy the content and get some value from it, please share this link with a few friends and help me spread the word! There’s no better compliment than a referral.

Ready? Start your engines… Let’s GO:

Mindset & Psychology

“Follow your passion” is popular advice.

But not always good advice.

I chased ideas I loved but didn’t vet them for profitability or scale. I ended up owning businesses and products with no real differentiation in the marketplace and that were extremely difficult to scale.

I see entrepreneurs all the time wanting to start something new or own a business just to “make money.” So they pick something they think they’re passionate about and then grind away for 6 months before calling it quits.

It's super important to make sure you’re doing something you love, but it also has to have potential.

Now, I follow opportunity.

Passion is a luxury.

Skills and execution?

That’s what pays the bills.

Here’s an exercise: Write down the five things you’re most passionate about. Then, head over to ChatGPT and put in this prompt: “These are the five things that I am most passionate about and interested in (list them here).

I would like to pursue a career or business in one of these fields, but I don’t know which path to take, and I want to make sure I’m seeking something with the best opportunity. What are your suggestions? Give me five ideas for each category, list the pros and cons associated with each, and let me know what you would do if you were me.”

The answer may inspire you. 🙂 

Health & Fitness + Longevity

Success in the gym and in business follows the same rules.

Here’s how to apply fitness principles to entrepreneurship:

• Consistency always beats intensity: show up daily.

• Progressive overload: keep pushing your limits.

• Rest and recover: burnout kills growth.

Business is just like fitness. Those who stay in the game the longest win.

Personal Finance Tip of the Week

You may be making your most expensive mistake without even knowing it.

I used to think coaching was expensive.

Until I realized the real cost of staying exactly where I was.

Here’s why not investing in yourself costs way more than you think:

• Lost income. Every year you delay growth is money left on the table.

• Wasted time. You can always make more money, you can’t get back lost time.

• Missed opportunities. The right mentor helps you see (and seize) what you’re blind to.

The most expensive mistake is thinking you can afford to stay the same.

Business Playbook

How to Differentiate Yourself in a Crowded Niche (Regardless of Your Niche or Industry)

The biggest mistake in business is trying to outwork your competition and not focusing on anything else.

You need to out-position them, too.

Here are 4-ways to dominate by doing things differently:

1. Own a Unique Angle

A unique angle is your unfair advantage.

It’s the one thing that makes your offer different from the rest.

If you blend in, you become a commodity. And commodities compete on price, which is a race to the bottom. The best brands make themselves the only option in their category.

How to apply it:

• Find your differentiator. Are you faster? Cheaper? Higher quality? More exclusive?

• Niche down. Be the best at one thing, not average at everything.

• Create a new category. Instead of being "another fitness coach," be "the coach who helps busy CEOs get shredded in 30 minutes a day."

The market rewards specialists, not generalists.

2. Build a Personal Brand

People trust people more than businesses. Your personal brand is the fastest way to build credibility, authority, and trust.

This is exactly what I’ve been working on lately.

You’re probably posting stuff on Instagram, Facebook, X, or TikTok anyway, right? So, re-positioning yourself as an authority in your field (which many of you are) takes no more time or effort than what you’re putting out now anyway.

Don’t make it a new “job” or a new thing you have to do each day. Just replace your previous content and posting with something more relevant to your business or industry.

When two companies sell the same thing, customers choose the one with a face, a story, and a personality behind it.

Here’s how to apply it:

• Document your journey. Share your process, wins, and lessons along the way. People love following along as others are building things.

• Inject personality. People buy from those they relate to and respect. Be yourself. Take inspiration from others online that you really like, but make sure your content is authentic and genuine.

• Show proof. Case studies, testimonials, and past wins make you credible. Personally, I like to talk about my failures as much as my wins, as there are equal amounts of lessons in each (sometimes more in the failures!).

A strong personal brand turns you into a magnet for opportunities.

Thank you to those of you following along as I build mine! I really appreciate the support and feedback, and I love bringing value to the world and helping others where I can.

If you’re not following me yet and would like to, let’s connect!

X

Instagram

LinkedIn

3. Be Contrarian (But Back It Up)

A contrarian viewpoint is an opinion or approach that goes against conventional wisdom - but with logic, data, or results to support it.

Bold, well-reasoned takes attracts attention.

It sets you apart from the masses who just repeat the same advice.

Here’s how:

• Question industry norms. What does everyone believe that you think is wrong?

• Showcase a better way. Don’t just be different. Prove your approach works.

• Use stories and data. Personal experiences and case studies make contrarian ideas believable.

The loudest voices aren’t always right, but the right voices always get heard.

4. Simplify What Others Overcomplicate

Most industries thrive on complexity. If you can simplify a problem and make it easy to understand and apply, you win.

People pay for clarity.

The best brands make their solutions simple, actionable, and effective.

How to apply it:

• Break down complex ideas. Use analogies, frameworks, and step-by-step guides.

• Make things actionable. Show people how to get results, not just what to do.

• Remove friction. The easier it is for people to get started, the faster they’ll trust and follow you.

The person who makes things simple becomes the go-to expert.

Takeaway:

If you’re struggling to stand out, ask yourself:

• What makes me different?

• What unique value do I bring?

• How can I communicate it clearly and consistently?

Thanks for reading!

If you enjoyed this week’s newsletter, please share it with some friends! Let’s all get better together.

🗓️ STAY TUNED:

In next week’s newsletter, I’m going to share a concept that has literally changed my life; It’s called: Buy, Borrow, Die. It’s a strategy used by the world’s wealthiest people, and it has helped me get to where I am today. I can’t wait to share it - stay tuned!

Have a great week!

Here’s to your success,

Austin Lamar Wright
@WealthAthlete

P.S.

• We’re always looking to improve and create better newsletters for you in the future. If you have any feedback or suggestions for future editions, I’d love to hear from you! Just reply directly to this email.
  

• If you’re reading this online, make sure you subscribe using the button below:

_{Disclaimer: The ideas shared in this newsletter are those of the author, and this is in no way intended to be medical advice or financial advice. Always do your own research and consult with licensed professionals.}