Welcome to Edition 9 of the High Performance Playbook.

This week, I’m going to break down one of my favorite success stories and share the secrets behind what made him a 9-figure entrepreneur. If you enjoy this type of content, reply and let me know! And please share with a few friends.

If you’re new to the HPP, my name is Austin Wright. I’m excited to bring you this playbook and system I’ve developed over the last decade as a multi-business entrepreneur, father, and wellness advocate.

If you’re the kind of person who’s interested in health & fitness, personal finance & investing, business growth hacks, and how to turn it up in all areas of your life, the High Performance Playbook is for you.

This is what separates the 1% from the .01%.

If you enjoy the content and get some value from it, please share this link with a few friends and help me spread the word! There’s no better compliment than a referral.

Now let’s dive in.

Ready? Start your engines… Let’s GO:

Mindset & Psychology

I used to think I had a learning problem.

That I needed to read more, study harder, prepare better.

But the truth? I didn’t have a learning problem.

I had an execution problem.

I was collecting ideas, not applying them. I had read probably close to 30 business books but nothing was changing with my business or finances.

I was waiting for clarity, not creating it.

Telling myself I wasn’t ready when really, I was just avoiding the discomfort of doing the thing.

Everything changed when I started moving faster.

Not perfectly. Not recklessly. Just faster.

Speed builds momentum. Momentum builds confidence.

And confidence isn’t something you wait for, it’s something you earn through action. There’s no shortcut.

Try This Action Step: Use the 5-Second Rule

Next time you feel resistance to hit publish, make the call, send the email, record the video, count down from 5.

5… 4… 3… 2… 1… go.

No thinking. No talking yourself out of it.

Just do the thing.

Speed compounds.

Consumption doesn’t.

Health & Fitness + Longevity

You can’t scale a business if you’re physically falling apart.

No amount of strategy, funding, or hustle makes up for a body that’s constantly drained and a mind that’s running on fumes.

After 10+ years of building companies, I’ve realized fitness isn’t optional… It’s my competitive edge.

It’s where I reset.

It’s where I think clearly.

It’s where the noise gets quiet and solutions start to show up.

Most people look at workouts as a chore.

I see them as a meeting with the most important asset in my business: me.

The ROI on a morning workout?

• Lower stress

• Clearer decisions

• More patience with your team

• More energy for the late nights

And a level of internal discipline that shows up in everything you do.

You don’t need to train for a marathon.

But you do need a foundation that supports the weight of what you’re trying to build.

Strong businesses are built by strong founders… mentally, emotionally, and physically.

Invest in the machine that powers it all.

Personal Finance Tip of the Week

No one teaches you about cash flow when you start your first business.

They hype revenue. They celebrate profit margins.

But no one warns you what it feels like when you can’t make payroll, even though your P&L says you’re “doing great.”

That’s when the lesson hits.

Profit doesn’t pay bills.

Cash does.

And your P&L doesn’t tell the whole story.

It took one brutal month for me to get it.

Money was tied up in receivables. Expenses were real. Team was waiting on checks.

And suddenly, that “healthy profit” on paper didn’t mean anything.

Once I understood cash flow, I never scaled another business without it at the center.

Not just watching revenue, but also watching timing. Watching burn. Watching runway.

Because here’s the truth:

👉 Profit is accounting fluff.
👉 Cash is oxygen.

You don’t run out of profit.

You run out of cash.

And when you do, the lights go out fast.

If you’re a business owner, take some time to learn how to read your Income Statement, Balance Sheet, AND Cash Flow Statement. You really need all 3 to give you the full picture of how well you’re doing.

Business Playbook

Some of Alex Hormozi’s most iconic advice is to “pick one thing and double down. Go all in with that ONE thing.”

But the truth?

He didn’t even follow that advice when he started Gym Launch.

And it’s what made him $100M.

Here’s the real story of how Hormozi became successful by doing the opposite of what he now preaches:

In 2016, Hormozi was broke.

He had just poured everything into launching a chain of gyms.

It didn’t go well.

He was sleeping on the floor of one of his own locations, burnt out, out of money, and nearly out of time.

Most people in that situation would either quit… or double down on the same failing model.

Hormozi did neither.

Instead, he did something most entrepreneurs never consider:

He turned himself into the experiment.

He started testing everything:

• How to get leads

• What offers would convert

• How to train staff

• How fast a gym could become profitable

And then he did something wild…

Instead of running his own gyms, he began flying out to other people’s gyms, closing deals, running ads, and filling classes.

He didn’t “pick one thing.”

He tested 30+ growth models across dozens of markets. He also documented it and started building his personal brand alongside his various businesses.

It wasn’t until putting in all those reps that he realized what worked.

“I didn’t get rich by doing one thing. I got rich by testing everything, and then doubling down on what worked.”

That became the Gym Launch model.

This is the part people miss about Hormozi’s advice.

Yes, you need to focus and pick one thing.

But you can’t double down on something until you’ve tested it.

Testing is what gives you the right thing to focus on.

Most people are either:

a) Jumping from one thing to the next, or
b) Doubling down on the wrong thing (because they haven’t tested enough)

Hormozi avoided mistakes by treating his early days like a lab.

Eventually, the testing stopped.

He found the offer that worked.

And that’s what he doubled down on.

• No new business models.

• No chasing shiny objects.

• Just running the same system over and over again and scaling his ad spend and market reach.

That system generated over $100 million for him.

Personally, I love success stories like this. People like Hormozi are the ones I look up to the most, not because they hit it big, but because they failed and failed and failed again until they hit it big. And now they share their war stories and lessons with others.

If you’re early in your journey, don’t be afraid to test.

Run the reps. Try the angles. Gather the data.

And when you find the thing that clicks… go all in.

Just like Hormozi did.

Thanks for reading!

If you enjoyed this week’s newsletter, please share it with some friends! Let’s all get better together.

🗓️ STAY TUNED:

In next week’s newsletter, I’m going to share the biggest risk to your progress in 2025 and why you must avoid it at all costs.

Have a great week!

Here’s to your success,

Austin Lamar Wright

If you’re social, let’s connect! - Follow me on X for daily business breakdowns, lifestyle hacks, and a behind-the-scenes look at what I’m doing to build a portfolio of 50+ gyms across the US.

Follow me on Instagram to see how I’m living the blueprint. I practice what I preach.

P.S.

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_{Disclaimer: The ideas shared in this newsletter are those of the author, and this is in no way intended to be medical advice or financial advice. Always do your own research and consult with licensed professionals.}